About

A small shop, on purpose.

We are a bit like a band where everyone plays guitar and I am the only one on vocals. You deal with me directly, start to finish.

Hand-drawn illustration of the band's guitars and an amp, one in c-Seven orange
meet me

Hi, I'm Simon.

I have run c-Seven since 1998, and I was online long before that, back when my parents hid the modem wires so I would stop tying up the phone line. No formal qualifications, just decades of real-world experience and a habit of teaching myself whatever the work needs.

In 2020 we narrowed down to what we are genuinely best at: the programming (it either works or it does not) and the consulting. I am less of a consultant and more of a web therapist. The thing I hear most is that I bring the calm to the table. I will challenge your ideas to get you to your goal within your budget, and I will tell you the truth even when it talks me out of work.

These days that means wiring practical AI into the real systems you already run, and leaving you something that works. Same judgement, same honesty, new tools.

Simon

Simon McCaffrey · c-Seven, since 1998

Hand-drawn c-Seven illustration of the tools of the trade
a bit more about me

Fun facts.

Husband and father

Two kids and a happy wife. If I can manage that, I can manage your website.

Skateboarder, 30+ years

On the Toronto Skateboarding Committee, helping get parks built in underserved areas.

Animal lover

Two cats and a dog at home, all rescues.

Relentlessly self-taught

Photography, 3D printing, drones and more. If there is a YouTube video, I have probably watched it.

Carpenter, thanks YouTube

Gave up Netflix for a year of how-to videos and built a surprising amount of furniture.

Number one Iron Maiden fan

Seen them seven times. Counting.

Proud nerd

Glasses and a love of technology. I call it with pride.