What is responsive design?

What is responsive design?

Over the past few years website technology has changed drastically to cater to various new internet devices that come in all colors and sizes. It used to be that you could simply create a mobile site for users on mobile phones and your regular website would suffice on a tablet. With 2014 apparently being the rise of the phablet (half phone/half tablet) it means websites need to cater to a variety sizes of screens so responsive design has been getting increasingly popular. Recent studies show that over 50% of all Google searches lately were done on a mobile device. If your website is not catering to mobile users you could be losing out on potential business.

Why should I make my web site responsive?

There are many reasons to make your website responsive in 2014. Here are a couple…

  • Cater your content to users on any device
  • Only having to maintain one set of menu items and content across all devices
  • better for social media when sharing your links (i.e you don’t want a desktop user going to a company’s mobile site as that is where the person shared it)
  • Better SEO. Google slightly favors sites that are responsive versus ones that are not
  • If your organization is over 50 people and needs to conform to AODA standards

Are mobile web sites still relevant?

Yes. If your website has a lot of content and you want to custom tailor that message to users on a mobile phone this is the way to go. A good example of a site we have done this for recently is AdoptOntario.

Adopt Ontario

Are there any downsides to responsive web design?

While the positives definately outweigh the negatives, here are some things to be aware of with responsive web site design.

  • More expensive – when catering to every screen size imaginable, more css has to be written and more testing has to be done to ensure it looks good across all devices.
  • Additional training – entering content in to be responsive is slightly more difficult than in the past. Luckily our Mantis CMS system will take away most of the guess work for you when deciding what to show or hide when you are getting down to smaller resolutions but there are still new factors to take into consideration when entering content. Luckily we provide training on this and are there for ongoing support if you need it.
  • Sometimes too much content for users on smaller devices such as phones
  • Possible higher load times on mobile devices

What do I have to do make my site responsive?

If your website was built 2 -3 years ago it may be time for a upgrade. Depending on the design of your current site and number of pages will ultimately determine what is required to update your site to be responsive.

Have any questions about this or want to discuss a potential project? Why not give us a call at 416-800-0682 #1, we’d be happy to answer any questions you may have!

Latest Examples of Responsive Sites

Giles Cadman




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