What is a CMS and how do I choose the right one?

A CMS is a content management system, so you can (hopefully) easily update your website. In 2024, there are a variety of CMS platforms available, but which is right for your business? Let’s break it down with a little humor (because you’ll need it when making this decision).

WordPress

Ah, WordPress, the granddaddy of CMS platforms. With over 64% of all CMS-driven sites under its belt, it’s basically the Hulk of the internet. Add WooCommerce, its e-commerce sidekick, and you’ve got 28% of all online sales covered. Want plugins? There are over 50,000. Themes? 3,500 and counting. Hosting? Literally anywhere. Developers? Throw a rock, and you’ll probably hit one (don’t actually do that). WordPress is powerful, versatile, and a little overwhelming—but hey, that’s part of the charm.

Shopify

If WordPress is the Hulk, Shopify is the Iron Man of CMS platforms—sleek, polished, and built for business. Perfect for brick-and-mortar shops, Shopify offers everything from cash registers to barcode printers, making it a one-stop shop for blending in-person and online sales. It’s powering about 20% of online sales these days, which is impressive. But remember: Shopify is like that friend who insists on hosting every party at their house. You can’t host it anywhere else, but at least they’ve got 4,000+ apps to keep things interesting.

Joomla

Joomla—WordPress’s slightly nerdier younger sibling. With about 8,000 extensions and the ability to host anywhere, it’s versatile, but finding a Joomla developer is like trying to find a left-handed screwdriver: not impossible, but you’re gonna have to dig. It’s solid, just not as popular at parties.

Squarespace

Squarespace is the minimalist’s dream. It’s stylish, simple, and perfect for brochure sites or basic e-commerce. If websites were houses, Squarespace would be that trendy loft downtown with just enough space for a couch and a houseplant. It powers about 4% of CMS-driven sites and comes with fewer plugins than its competitors. Like Shopify, it insists on hosting itself. Developers? Sure, they’re out there, but they’re probably sipping artisanal coffee and designing something minimalist.

Wix

At the bottom of the list for a reason, Wix is the CMS equivalent of assembling IKEA furniture without the instructions. Sure, you’ll get there eventually, but was it worth the effort? While Wix can be great for beginners or small projects, it’s not exactly built for scale. It’s fine, but in a world of CMS giants, it’s more of a hobbit.

The Verdict

Choosing the right CMS in 2024 is like choosing a new TV series to binge—there’s no one-size-fits-all answer. WordPress dominates with flexibility, Shopify shines for retail, Joomla’s dependable if you’re willing to hunt down the right support, Squarespace is sleek but limited, and Wix… well, Wix exists. Pick the one that suits your business needs and, most importantly, your patience level.

Simon McCaffrey

Simon has been building software for Canadian businesses for 27 years, from Toronto, on too much coffee. He wires AI into how businesses actually run, and tells you when it is not worth it yet.

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